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Reading and engaging with content

The Stakeholder Showcase is living document capturing engagement around customer research

Opening a published item is worth more than a skim. Here's what you're looking at and what you can do with it.


How a published item is laid out

Every item opens with a large title on the left and a Property table on the right. The table tells you:

  • Content type — Study, Insight, or Opportunity

  • Created by — the team member who published it, with their name and email

  • Publication date — when it was published

  • Teams — which team or teams the item belongs to

  • Features involved — product or feature areas tagged on the item

Below that, the main body varies by content type. Each contains an executive summary and may contain a key image. From there every report is slightly different:

Studies Summarizes what was done and what was learned. Breaks down the study by research question and what was learned about those questions. The report may include quotes and clips from the sessions.

Insights Summarizes key details about an insight, which is a meaningful piece of evidence that describes customer behavior or perceptions. Contains findings, including quotes and clips.

Opportunities Summarizes what the opportunity is and what evidence supports it. The report ties the opportunity to any key business objectives, design and development work, and it's overall priority.


Save it for later — Bookmark

The Bookmark button lives in the upper right of every published item page. Click it to save the item.

To find your bookmarks again, open the profile menu — your avatar in the top right corner of the Showcase — and look for your saved items there.


Say something — Comment

The Comment button sits next to Bookmark at the top of every item. Clicking it opens a panel on the right side of the page with an "Add your perspective" prompt and a "Write a comment..." field.

Comments are threaded and timestamped, so threads stay readable.

Here's why it's worth doing: your team's researchers can see every comment and bookmark. It tells them what's useful, what's raising questions, and what might deserve a follow-up. If you finish reading something and think "this doesn't quite answer what I needed" — that's exactly the kind of signal they want. The comment box is a direct line to them.

To revisit comments you've left, find them the same way — open the profile menu in the top right corner.

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